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APIVITA My Color Elixir is a permanent hair dye that delivers natural as well as a vibrant and lasting results. Containing nourishing, repairing and revitalizing as well as hydrating and softening ingredients, APIVITA resorts to nature to find the finest botanical extracts and grant professional results. Featuring three precious oils of argan, avocado and olive together with hyaluronic acid and honey, this formula provides your hair with more than just color. Argan, avocado and olive oil deeply nourish and repair the hair, all the while protecting it from aggressions such as chlorine found in swimming pools or styling products like hairspray. At the same time, organic olive oil revitalizes hair and protects it from hair breakage and split ends. Organic honey extract hydrates and softens both the hair and scalp while hyaluronic acid replenishes the hair with intensive hydration.